Driven by research, Tourism Calgary's marketing efforts are focused on boosting awareness and business activity for our partners.
Marketing
Marketing
Things to Do Co-Op Marketing Campaign
Join Tourism Calgary’s premier co-op marketing initiative to connect with engaged locals and visitors through high-impact paid placements.
What is the Things to Do Campaign?
The Things to Do Campaign is a flexible, cost-effective co-op marketing opportunity designed to showcase Calgary’s best events, experiences, and attractions through paid media, sponsored content, and strategic digital placements.
Key Benefits:
Flexible Options – Choose the placements that fit your goals and budget.
Maximized Impact – Pooled partner funding extends your reach.
Direct Investment – Your funds go directly to media buys and ad distribution.
Turnkey Execution – Tourism Calgary manages creative, ad buys, and campaign execution.
Access to Tourism Calgary’s Audience – Get in front of engaged locals and regional visitors.
Performance Reporting – Receive insights on engagement and traffic driven to your business.
- The campaign is composed of 3 waves in which partners can participate:
Wave 1: April, May, June – now open
April opt-in deadline: March 10
May opt-in deadline: April 7
June opt-in deadline: May 7Wave 2: July, August, September – opens for opt-ins May 14
July opt-in deadline: June 7
August opt-in deadline: July 7
September opt-in deadline: August 7Wave 3: October, November, December – opens for opt-ins August 14
October opt-in deadline: September 7
November opt-in deadline: October 7
December opt-in deadline: November 7
Placements are allocated on a first-come, first-served basis.
Opt-ins are reviewed to ensure alignment with Things to Do campaign audience and strategy.
Tourism Calgary will confirm your placement(s) upon receipt of your opt-in form.
How to Participate
Make sure you are signed up to receive Tourism Calgary emails. Opt-in dates and reminders will be sent out via email.
Once a wave is open for opt-ins, review the Placement Tracker to see which placements are currently available.
Fill in the opt-in form.
Tourism Calgary will confirm final placements via email.
Things To Do Co-Op Campaign Resources
Campaign Flatsheet
A quick overview of the Things to Do campaign, including key benefits, placement options, and pricing.
Placement Tracker
See real-time availability of campaign placements and track which spots are still open for opt-in.
Opt-in Form
Secure your campaign placements by submitting the official opt-in form.
Partner Presentation
Access the full campaign presentation with key insights, placement details, and how to participate.
Campaign FAQs
Get answers to common questions about placement options, deadlines, and campaign logistics.
Production Timelines
Review key deadlines for submitting content, approving assets, and when your placements will go live.
Introducing Calgary’s New Brand: Blue Sky City
Calgary is a city of big possibilities, wide-open thinking, and unstoppable energy. The Blue Sky City brand reflects what makes Calgary special—our warmth, optimism, and drive to make things happen.
As a Things to Do Co-op Marketing Campaign partner, your placements will align with this new brand, helping to reinforce Calgary’s identity as an exciting and dynamic destination.
Learn more about Blue Sky City and how it shapes our marketing approach.