Industry Partners

Kensington Calgary
Kensington Calgary
Uniting Calgary’s tourism industry

Industry Partners

Calgarians are ultimate hosts, and Tourism Calgary is eager to share why ours is the ultimate host city.

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Uniting Calgary’s Tourism Industry

Calgary’s tourism industry is a vital economic driver that supports jobs in multiple sectors, with more than 7.7 million visitors contributing $2 billion to the economy annually. Guided by Calgary’s Destination Strategy, Tourism Calgary works with more than 730 partners and stakeholders to develop the destination for the benefit of visitors and Calgarians. In 2019, a resounding 93 per cent of stakeholders agreed that Tourism Calgary is an effective champion for industry. These results build on the hard work and collaboration of Calgary’s tourism industry, which translates to a robust visitor economy, pride of place for residents and a sought-after destination for visitors.


Red balloons in front of the Calgary skyline


Driven by research, Tourism Calgary’s award-winning marketing campaigns focus on increasing the likelihood that travellers will visit Calgary within two years. Learn about our nimble, bold and creative marketing initiatives.

Peace Bridge

Travel Trade

Working with Receptive Tour Operators, Destination Management Organizations, in-destination and airline partners, Tourism Calgary’s travel trade efforts support growth in visitation from key international markets including Australia, China, Japan, South Korea, United Kingdom, Germany, France, Mexico and the United States.

Downtown Calgary


As champion of Calgary’s Destination Strategy, Tourism Calgary works with over 730 partners and stakeholders to develop the destination, advocate for issues of importance and position Calgary’s tourism industry as an important contributor to Calgary’s economy and to quality of life.

Calgary Sled Island


Partnering with Tourism Calgary is a demonstration of support for Calgary’s growing tourism industry and an opportunity to connect with new customers, expand marketing reach, access professional resources and much more.

Stampede Grandstand Show


Tourism Calgary attracts and supports events that build Calgary’s brand, contribute to the economy and attract visitors. Learn about our efforts to support event organizers and showcase Calgary’s hosting abilities.

Visit Calgary information booth


Tourism Calgary works with the tourism industry to foster a destination that is welcoming and rich in shareable experiences. Learn about the White Hat Academy and our other destination learning and real-time support tools.

White Hat Awards

Calgary White Hat Awards

This annual event recognizes the hard-working individuals and organizations in Calgary’s growing industry that go above and beyond to make their guests’ experiences memorable. Learn more about this celebration of customer service excellence, leadership and performance.

Partner Service Companies

We’re not all bistros, amusement parks and museums you know.


Tourism Calgary Partners operate in a range of diverse sectors: we have business service companies and associations that can offer you everything from web design to menu printing.