FIT & Group Travel


FIT & Group Travel

About Calgary

Set dramatically between prairies and mountain peaks, Calgary is rich with beautiful landscapes, skylines and a dynamic array of experiences. It is a destination that exceptionally balances the Canadian story – a vibrant city with world-class attractions and festivals, culinary experiences and opportunities for endless adventure set against a backdrop of natural wonders.

Home to rich cultural heritage, stroll the city streets and learn the history of the impressive public art and architecture. Or explore the eclectic neighbourhoods and connect with the friendly locals, who will welcome you as one of their own.

Calgary's reputation as a culinary destination continues to grow. From food trucks to fine dining, craft breweries to distilleries, Calgary’s vibrant culinary scene reflects fresh farm-to-table products and passionate food artisans.

As the sunniest city in Canada, Calgary features outdoor activities and urban adventure year-round. Walk or bicycle along the largest urban pathway system in the world, approximately 1000 km. Or head down to the mighty Bow River, home to river surfers, some of the best fly fishing in the world, float trips and canoeing. A premier destination in the winter, Calgary features skiing, snowboarding on the longest halfpipe in North America, ice-skating and snow tubing at WinSport, home to the 1988 Winter Olympic Games.

From international music headliners to live theatre, Calgary hosts over 150 festivals and world-class events every year. For the ultimate western experience, visit Calgary during ‘The Greatest Outdoor Show on Earth’ the Calgary Stampede, a 10-day western festival held each July. With signature experiences such as the afternoon rodeo, evening chuckwagon races and grandstand show, paired with the excitement offered throughout the park including a midway, Elbow River Camp Indigenous village and agricultural exhibits, the Calgary Stampede is a must-see event.

Calgary is your base camp for Alberta adventure and some of Canada’s best-preserved cultural and heritage sites. At the heart of five UNESCO World Heritage Sites, Calgary is an ideal base camp to explore where dinosaurs once roamed at Dinosaur Provincial Park or learn about Indigenous culture at Head-Smashed-In Buffalo Jump or Writing-on-Stone Provincial Park.

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Calgary First Nations Powwow

Tourism Calgary Travel Trade

Tourism Calgary is the official destination marketing and development organization for Calgary's tourism industry. With a vision of making Calgary the Ultimate Host City, Tourism Calgary markets the city locally, nationally and internationally and advocates for its ongoing development as a destination.

The Travel Trade team works closely with tour operators, wholesalers and travel agents from around the globe to promote Calgary as a must-visit destination. We focus on developing incremental and new business through sales and marketing initiatives, attendance at key industry tradeshows and marketplaces and through hosting Familiarization Tours (FAM Trips). Our primary international markets are the United Kingdom, France, Germany, China, South Korea, Japan, Australia, USA and Mexico.

Tourism Calgary’s Travel Trade Team attends the following industry events on an annual basis:

  • Corroboree, Australia
  • ITB Berlin
  • Focus Mexico
  • Rendez-vous Canada
  • Showcase Canada Asia
  • Focus Japan/South Korea
  • Top Resa, France
  • Canada’s West Marketplace
  • World Travel Market, London
  • CITAP Events

We also work with our in-destination partners to develop new tourism products and experiences.

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