FIT & Group Travel

downtown Calgary skyline
downtown Calgary skyline

FIT & Group Travel

About Calgary

Located between the Canadian Rockies and prairies, Calgary is a vibrant city with world-class attractions, a dynamic culinary scene, and endless outdoor adventures. Explore rich cultural heritage, diverse neighborhoods, and connect with welcoming locals. Known as Canada's sunniest city, Calgary boasts year-round outdoor activities, from vast urban pathways to river adventures, skiing, and winter sports.

Calgary is also a festival hub, hosting over 80 events annually, including the iconic Calgary Stampede. It serves as your base camp to explore UNESCO World Heritage Sites like Dinosaur Provincial Park and Head-Smashed-In Buffalo Jump, as well as Banff National Park, offering a taste of Canada's rich history, culture, and dramatic views.

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Calgary First Nations Powwow

Tourism Calgary Travel Trade

Tourism Calgary is the official destination marketing and development organization for Calgary's tourism industry. With a vision of making Calgary the Ultimate Host City, Tourism Calgary markets the city locally, nationally and internationally and advocates for its ongoing development as a destination.

The Travel Trade team works closely with tour operators, wholesalers and travel agents from around the globe to promote Calgary as a must-visit destination. We focus on developing incremental and new business through sales and marketing initiatives, attendance at key industry tradeshows and marketplaces and through hosting Familiarization Tours (FAM Trips). Our primary international markets are the United Kingdom, France, Germany, Netherlands, Switzerland, China, South Korea, Japan, Australia, USA, and Mexico.

The team attends a number of tradeshows and marketplaces throughout the year and works with local in-destination partners to develop new or enhanced tourism products and experiences to increase our export-ready product offerings.

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