Partner Toolkit

Kensington Calgary
Kensington Calgary

Partner Toolkit

Marketing support

Expand your marketing reach and drive visitors to your door by participating in Tourism Calgary’s award winning marketing campaigns. Leveraging content, social media, earned media and paid media strategies, Tourism Calgary's marketing programs are designed to drive visitation, increase tourism revenue and bring more people to Calgary for memorable experiences. partner listing

With more than 3.5 million visits each year, drives over 1.4 million digital referrals annually. Your optimized partner listing provides an opportunity to engage with these visitors and inspire them to experience your business’ unique offerings. Get noticed by ensuring your partner listing has engaging content and images and up-to-date contact information, hours of operation and links to your social media handles. If you would like some support with optimizing your partner listing, Tourism Calgary’s experienced team is always available.

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Travel trade

Tourism Calgary’s travel trade efforts expand to key international markets including Australia, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Work with Tourism Calgary to get your business travel trade ready, then benefit from expanded marketing reach that has the potential to extend to 45 countries and almost 700 tour operators, wholesalers and clients.

Referrals and brochure distribution

Tourism Calgary proudly provides over 53,000 face-to-face referrals to industry partners annually through its #askmeyyc roaming team, corporate office and event kiosks. Marketing and Partner Plus partners can support these referrals by providing copies of their brochures, which Tourism Calgary will proudly hand out to visitors and display at visitor information kiosks and at key events around the city.

Calgary Visitor Guide

Over 160,000 copies of the Calgary Visitor Guide are printed annually and distributed to visitor information centres throughout Alberta, British Columbia, Saskatchewan, northern Montana, northern Idaho and eastern Washington. Tourism Calgary partners are featured throughout the guide copy and through dedicated partner listings, which encourage visitors to seek out your business. A digital version of this publication is also available online at, generating over 750,000 page views and providing direct links to your website. To maximize business awareness within the Calgary Visitor Guide, Tourism Calgary partners are encouraged to purchase a customizable ad. 

Mini Map

Printed annually, the official visitor Mini Map showcases a variety of Tourism Calgary partners to an extensive visitor network. Available at all DMF hotel partners, visitor information centres, conferences and events, this double-sided map not only informs visitors about your business, it shows them exactly how to get there. To engage visitors even further, Tourism Calgary partners are invited to purchase customizable ad space within the Mini Map.


Professional development programs

Expand your knowledge of Calgary – and encourage your staff to do the same – by taking the White Hat Academy and becoming a certified ultimate host. 

Calgary, Be Part of the Energy logo

Add the ‘Calgary, Be Part of the Energy’ logo with a link through to to your business’ website as a show of your support for Calgary’s tourism industry and of your partnership with Tourism Calgary.


Digital media library

Access Tourism Calgary’s corporate and consumer logos and hundreds of royalty-free photos that showcase Calgary’s diverse offerings. Use these resources to create dynamic and engaging assets that inspire visitors and Calgarians to seek out your experiences.

Tourism Calgary also uses these images to build out its corporate and consumer-facing collateral. Partners are invited to submit photos and video footage that captures experiences in Calgary – dynamic and engaging assets that feature people enjoying activities in the city.

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