Tourism Calgary regularly engages with its community of over 730 industry partners to ensure the partnership benefits it offers provide value. According to our partners:
Driving more business is a top priority, but marketing resources are at a premium.
As marketers, Tourism Calgary's award-winning team leverages its creative campaigns, highly visible digital channels and readily-available brand resources to support partners' marketing efforts and to share their stories with potential visitors in local, national and international markets.
Tourism Calgary is an effective champion for industry.
As advocates, Tourism Calgary works alongside partners and stakeholders to make Calgary the ultimate host city. This includes evaluating opportunities that relate to the visitor economy, and lending our voice to issues that make a difference to our industry.
More events mean more shareable experiences and greater economic impact for Calgary.
As ultimate hosts, Tourism Calgary attracts, develops, promotes and activates festivals, events and meetings and conventions. In 2018, Tourism Calgary supported 89 events that generated $108 million in economic impact and 53 meetings and conventions that generated $29 million in delegate spending.
Calgary's tourism industry must work collaboratively to deliver on the comprehensive destination experience and to extend visitors' time in our city.
As activators, Tourism Calgary leverages services like the #askmeyyc roaming team and online concierge to facilitate over 1.2 million partner referrals annually. Through programs like the award-winning White Hat Academy, Tourism Calgary ensures its network of over 4,800 frontline ambassadors is equipped with the knowledge, tools and resources needed to extend visitors' time in-destination.