Who We Are
Discover what makes us Calgary's greatest ambassadors.
About Tourism Calgary
As Calgary's member-based destination management organization, we lead the effort to attract visitors, whether it’s bucket-list vacations or global conventions, must-see sporting events or local staycations. We share the story of our Blue Sky City near and far.
We advocate for the value of the visitor economy and bring partners together under our shared vision for tourism - a vision that drives economic impact, strengthens our city’s international reputation, and creates meaningful experiences for visitors and residents alike.
Alisha Reynolds, President and Chief Executive Officer“We will double visitor spend from $3B to $6B by 2035.”
Vision
Our vision is to become a year-round destination of choice, known for our welcoming, vibrant atmosphere, memorable experiences, and commitment to sustainable tourism growth.
And for the tourism industry to be seen as valued contributors to Calgary's economy and quality of life.
Mission
Our mission is to inspire more people to visit Calgary for memorable experiences that contribute to Calgary's economy and enhance the quality of life for residents.
Mandate
As the official destination management organization for Calgary, our purpose is to:
Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travellers
Attract and support major events and conventions
Steward Calgary's destination brand
Lead or support development initiatives that enhance city vibrancy and the visitor experience
Advocate and support city building decisions that contribute to the sustainable growth of the economy, and enhance quality of life for Calgarians
Who we work with
We work with over one thousand industry partners, as well as community and civic organizations to develop the destination for the benefit of visitors and Calgarians.
