Vision

To become a year-round destination of choice, known for our welcoming, vibrant atmosphere, memorable experiences, and commitment to sustainable tourism growth. 

For the tourism industry to be seen as valued contributors to Calgary's economy and quality of life.

Mission

To inspire more people to visit Calgary for memorable experiences that contribute to Calgary's economy and enhance the quality of life for residents.

2025-2027 Business Plan

Tourism Calgary has developed four focus areas that form the basis of our plan:

1. Fuel Excitement for our Blue Sky City
2. Be a Year-Round Eventful City
3. Be Canada’s Leading Convention Destination
4. Bold Leadership and Transformative Collaboration

Mandate

As the official destination management organization for Calgary, the purpose of Tourism Calgary is to:

• Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travellers
• Attract and support major events and conventions
• Steward Calgary's destination brand
• Lead or support development initiatives that enhance city vibrancy and the visitor experience
• Advocate and support city building decisions that contribute to the sustainable growth of the economy, and enhance quality of life for Calgarians

Board of Directors

Mark Wilson (Board Chair)
General Manager & Vice President - Hotel Arts Hospitality Group

Richard Bartrem (Board Vice Chair + Chair, Governance & Human Resources Committee)
President, 13 stories marketing communications

Dave Dunlop (Chair, Audit & Finance Committee)
Chief Financial Officer - Pembina Gas Infrastructure

Laurie Stretch (Chair, Marketing, Communications, & Advocacy Committee)
Owner & Principal - Stretch & Minogue Communication Inc.

Rod McKay (Chair, Meetings & Conventions Advisory Committee)
Ex Officio

Duncan Melville (Chair, Calgary Sports & Major Events Committee)
Ex Officio

Gordon Johnson
Senior Vice President, Operations - Silverbirch Hotels and Resorts
Ex Officio

Dan DeSantis
Dual General Manager - Calgary Airport Marriott In-Terminal Hotel and Delta Hotels Calgary Airport In-Terminal
Ex Officio

Jennifer Koo
Vice President, Research & Experience Design - ATB Financial

Cheryl Bernard
President & CEO - Canada's Sports Hall of Fame

Muhammad Ashraf
Director, Risk Advisory & Management - ATB Financial

Peter Catarino
General Manager, The Westin Calgary

John O’Connell
General Manager, Hyatt Regency Calgary

Barry Morrisette
Producer/Director/Technologist, Radiance Digital

Timothy Mitchell, K.C.
Partner, McLennan Ross

Executive Team

Alisha Reynolds
President and Chief Executive Officer

Carson Ackroyd
Senior Vice President, Sales

Marilyn Bell
Vice President, International Markets

Shae Bird
Senior Vice President, Strategy and Community Engagement

Kelly Bowman
Senior Vice President, Policy, Research & Communications

Jeff Hessel
Senior Vice President, Marketing & Destination Development

Chad Kuechle
Chief Financial Officer

David Woodward
Executive Director, Meetings & Conventions Calgary

Shelley Zucht-Shorter
Vice President, Destination Experience & Services

Christina Steed
Chief of Staff & Director of Operations