Vision

To become a year-round destination of choice, known for our welcoming, vibrant atmosphere, memorable experiences, and commitment to sustainable tourism growth. 

For the tourism industry to be seen as valued contributors to Calgary's economy and quality of life.

Mission

To inspire more people to visit Calgary for memorable experiences that contribute to Calgary's economy and enhance the quality of life for residents.

2025-2027 Business Plan

Tourism Calgary has developed four focus areas that form the basis of our plan:

1. Fuel Excitement for our Blue Sky City
2. Be a Year-Round Eventful City
3. Be Canada’s Leading Convention Destination
4. Bold Leadership and Transformative Collaboration

Mandate

As the official destination management organization for Calgary, the purpose of Tourism Calgary is to:

• Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travellers
• Attract and support major events and conventions
• Steward Calgary's destination brand
• Lead or support development initiatives that enhance city vibrancy and the visitor experience
• Advocate and support city building decisions that contribute to the sustainable growth of the economy, and enhance quality of life for Calgarians

Board of Directors

Richard Bartrem (Board Chair)
President, 13 stories marketing communications

Dave Dunlop (Chair, Audit & Finance Committee)
Chief Financial Officer - Pembina Gas Infrastructure

Laurie Stretch (Chair, Marketing, Communications, & Advocacy Committee)
Owner & Principal - Stretch & Minogue Communication Inc.

Rod McKay (Chair, Meetings & Conventions Advisory Committee)
Ex Officio

Duncan Melville (Chair, Calgary Sports & Major Events Committee)
Ex Officio

Timothy Mitchell, K.C. (Chair, Governance and Human Resources Committee)
Partner, McLennan Ross

Muhammad Ashraf (Vice Chair, Audit & Finance Committee)
Director, Risk Advisory & Management - ATB Financial

Cheryl Bernard (Vice Chair, Marketing, Communications, & Advocacy Committee)
President & CEO - Canada's Sports Hall of Fame

Mark Wilson (Past Chair)
General Manager & Vice President - Hotel Arts Hospitality Group

Dan DeSantis
Dual General Manager - Calgary Airport Marriott In-Terminal Hotel and Delta Hotels Calgary Airport In-Terminal
Ex Officio

Peter Catarino
General Manager, The Westin Calgary

John O’Connell
General Manager, Hyatt Regency Calgary

Barry Morrisette
Producer/Director/Technologist, Radiance Digital