Things To Do Co-Op Campaign
Driven by research, Tourism Calgary's marketing efforts are focused on boosting awareness and business activity for our partners.
Join Tourism Calgary’s premier co-op marketing initiative to connect with engaged locals and visitors through high-impact paid placements.
What is the Things to Do Campaign?
The Things to Do Campaign is a flexible, cost-effective co-op marketing opportunity designed to showcase Calgary’s best events, experiences, and attractions through paid media, sponsored content, and strategic digital placements.
Key Benefits:
Flexible Options – Choose the placements that fit your goals and budget.
Maximized Impact – Pooled partner funding extends your reach.
Direct Investment – Your funds go directly to media buys and ad distribution.
Turnkey Execution – Tourism Calgary manages creative, ad buys, and campaign execution.
Access to Tourism Calgary’s Audience – Get in front of engaged locals and regional visitors.
Performance Reporting – Receive insights on engagement and traffic driven to your business.
Important Information:
The campaign is composed of 3 waves in which partners can participate:
Wave 1: April, May, June – now closed
Wave 2: July, August, September – now closed
Wave 3: October, November, December – opens for opt-ins
October opt-in deadline: September 7
November opt-in deadline: October 7
December opt-in deadline: November 7Placements are allocated on a first-come, first-served basis.
Opt-ins are reviewed to ensure alignment with Things to Do campaign audience and strategy.
Tourism Calgary will confirm your placement(s) upon receipt of your opt-in form.
How to Participate
Make sure you are signed up to receive Tourism Calgary emails. Opt-in dates and reminders will be sent out via email.
Once a wave is open for opt-ins, review the Placement Tracker to see which placements are currently available.
Fill in the opt-in form.
Tourism Calgary will confirm final placements via email.