Things To Do Co-Op Campaign

Join Tourism Calgary’s premier co-op marketing initiative to connect with engaged locals and visitors through high-impact paid placements.

What is the Things to Do Campaign?

The Things to Do Campaign is a flexible, cost-effective co-op marketing opportunity designed to showcase Calgary’s best events, experiences, and attractions through paid media, sponsored content, and strategic digital placements.

Key Benefits:

• Flexible Options – Choose the placements that fit your goals and budget.

• Maximized Impact – Pooled partner funding extends your reach.

• Direct Investment – Your funds go directly to media buys and ad distribution.

• Turnkey Execution – Tourism Calgary manages creative, ad buys, and campaign execution.

• Access to Tourism Calgary’s Audience – Get in front of engaged locals and regional visitors.

• Performance Reporting – Receive insights on engagement and traffic driven to your business.

Important Information:

The campaign is composed of 3 waves in which partners can participate:

• Wave 1: April, May, June – now closed

• Wave 2: July, August, September – now closed

• Wave 3: October, November, December – opens for opt-ins
  October opt-in deadline: September 7
  November opt-in deadline: October 7
  December opt-in deadline: November 7

• Placements are allocated on a first-come, first-served basis.

• Opt-ins are reviewed to ensure alignment with Things to Do campaign audience and strategy.

• Tourism Calgary will confirm your placement(s) upon receipt of your opt-in form.

How to Participate

1. Make sure you are signed up to receive Tourism Calgary emails. Opt-in dates and reminders will be sent out via email.

2. Once a wave is open for opt-ins, review the Placement Tracker to see which placements are currently available.

3. Fill in the opt-in form.

4. Tourism Calgary will confirm final placements via email.