Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. In 2010, Air Canada together with its regional partner Jazz carried over 32 million passengers, offering direct passenger service to 178 destinations on five continents. Air Canada is a founding member of Star Alliance, providing the world's most comprehensive air transportation network. Air Canada's website, aircanada.com, offers innovative pricing that allows customers to customize their travel experience by choosing the options they wish to pay for. Customers build individualized tickets online, opting out of what they don't want, and opting in to just what they wish to pay for. Optional features include lounge access, travel assistance, in-flight meal vouchers, checked baggage and Aeroplan® Miles.