Travel Alberta is the destination promotion organization of Alberta, established as a crown corporation on April 1, 2009. Showcasing Alberta tourism experiences to potential travellers in Canada and internationally. Travel Alberta also provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta. Each tourism provider, operator, hotelier and restauranteur is integral to the traveller experience. By working together in partnership, they ensure an aligned and integrated industry that continues to positively contribute to the economic diversity and prosperity of Alberta. Contact our travel specialists to help plan your trip to Alberta.