Unveiled in 2017, Calgary’s Destination Strategy identified five key recommendations to support the vision of making Calgary the ultimate host city. This included the need to articulate and emotionalize Calgary’s unique personality.
Unveiled in 2017, Calgary’s Destination Strategy identified five key recommendations to support the vision of making Calgary the ultimate host city. This included the need to articulate and emotionalize Calgary’s unique personality.
To help partners across all sectors strategically align with Calgary’s new destination brand model, Living the Brand workshops were hosted.
This phase also initiated the development of a consumer-focused creative platform that will be used to market the destination to regional and national visitors.
The focus of this research is delivering insights into the perceptions and drivers of Calgary's reputation through the eyes of those who do not live in Calgary.
The focus of this research is delivering insights into the perceptions and drivers of Calgary's reputation through the eyes of those who do not live in Calgary.
To help partners across all sectors strategically align with Calgary’s new destination brand model, Living the Brand workshops were hosted.
Stormy Lake Consulting developed a Calgary Brand Assessment quiz to distribute to partners.