About Us

Kensington Calgary
Kensington Calgary

About Us

About Tourism Calgary

Vision

To become a year-round destination of choice, known for our welcoming, vibrant atmosphere, memorable experiences, and commitment to sustainable tourism growth. 

For the tourism industry to be seen as valued contributors to Calgary's economy and quality of life.

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No

Mission

To inspire more people to visit Calgary for memorable experiences that contribute to Calgary's economy and enhance the quality of life for residents.

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No

2024-2027 Business Plan

Tourism Calgary has developed four focus areas that form the basis of our three-year plan:

  1. Strengthen Calgary’s Reputation through Brand
  2. Become a Year-Round Eventful City
  3. Elevate Calgary to a Top Convention City
  4. Build Community and Collaboration
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Mandate

As the official destination management organization for Calgary, the purpose of Tourism Calgary is to:

  • Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travellers
  • Attract and support major events and conventions
  • Steward Calgary's destination brand
  • Lead or support development initiatives that enhance city vibrancy and the visitor experience
  • Advocate and support city building decisions that contribute to the sustainable growth of the economy, and enhance quality of life for Calgarians
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Board of Directors

Mark Wilson (Chair)
General Manager & Vice President - Hotel Arts Hospitality Group

Ross Middleton (Past Chair)
Partner and Managing Director - The Boston Consulting Group

Dave Dunlop (Chair, Audit & Finance Committee)
Chief Financial Officer - Pembina Pipelines Corporation

Gordon Johnson (Chair, Governance & Human Resources Committee)
Vice President, Operations - Atlific Hotels

Laurie Stretch (Chair, Marketing & Stakeholder Relations Committee)
Owner & Principal - Stretch Communication

Rod McKay (Chair, Meetings & Conventions Advisory Committee)
Ex Officio

Duncan Melville (Chair, Calgary Sports & Major Events Committee)
Ex Officio

Dan DeSantis 
Dual General Manager - Calgary Airport Marriott In-Terminal Hotel and Delta Hotels Calgary Airport In-Terminal

Jennifer Koo
Vice President, Research & Experience Design - ATB Financial

Richard Bartrem (Vice-Chair)
President, 13 stories marketing communications

Cheryl Bernard
President & CEO - Canada's Sports Hall of Fame

Muhammad Ashraf
Director, Risk Advisory & Management - ATB Financial

Timothy Mitchell
Senior Partner - McLennan Ross LLP

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No

Executive Team

Cindy Ady
Chief Executive Officer

Carson Ackroyd
Senior Vice President, Sales

Marilyn Bell
Vice President, Travel Trade, Market & Product Development

Kelly Bowman
Vice President, Strategy, Research & Communications

Jeff Hessel
Senior Vice President, Marketing

Chad Kuechle
Chief Financial Officer

David Woodward
Executive Director, Meetings & Conventions Calgary

Shelley Zucht-Shorter
Vice President, Destination Experience & Services
 

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No