Things to Do Co-op Marketing Campaign

• Flexible Options - Choose the placements that align with your goals, timing, and budget.

• Expanded Reach & Investment - Pooled partner funding, together with Tourism Calgary investment, increases campaign scale and overall impact.

• Agency-Level Expertise - Benefit from strategy, creative development and execution guided by Tourism Calgary's creative and media agency partners.

• Turnkey Execution – From creative development to reporting, our team manages the campaign so you can stay focused on delivering exceptional guest experiences.

• Brand Recognition – Leverage Tourism Calgary’s brand to strengthen credibility and increase exposure.

• High-Intent Audiences – Reach locals and regional visitors actively searching for things to do in Calgary.

• Actionable Reporting – Receive clear performance insights to help inform future marketing decisions.

The campaign runs during Calgary’s most active travel and experience seasons:

• Wave 1: April – June

• Wave 2: July – September

• Wave 3: October – December

Wave 1 placements open March 4 
Wave 2 placements open May 6 
Wave 3 placements open August 12

1. Explore Opportunities 
   Review the Placement Tracker to see current opportunities in each wave.

2. Submit Your Opt-In 
   Select placements aligned with your goals once a wave opens.

3. Receive Confirmation 
   Tourism Calgary reviews submissions and confirms placements via email.

Our team manages the campaign from planning through reporting, allowing you to stay focused on delivering exceptional guest experiences.

After your placement is confirmed:

• Our team connects with you to gather required assets

• Campaign materials are developed and shared for your review and approval

• Placements launch according to campaign schedule

• Invoicing is issued once your placement is complete

• Performance reporting is provided following the campaign end date

The Things to Do Campaign is particularly well suited for:

• Festivals and events

• Attractions

• Arts and culture organizations

• Experiences and tours

• Restaurants

• Tourism operators

• Seasonal activations

All submissions are reviewed to ensure alignment with campaign audiences and strategy.

The campaign prioritizes experiences that encourage exploration within Calgary and help inspire visitors to spend more time discovering the city.