Become a Partner

We're better together

We are working with more than 1,100 industry partners in the following areas to grow Calgary's visitor economy. The examples below show how your business can benefit from this work.

Our award-winning marketing team leverages its creative campaigns, highly visible digital channels, and readily-available brand resources to support partners' marketing efforts and to share their stories with potential visitors.

• Digital image and video library: Access hundreds of royalty-free photos and video assets showcasing Calgary’s diverse offerings. Use these resources to create dynamic and engaging assets that inspire visitors and Calgarians to seek out your experiences.

• Visitcalgary.com partner listings: Create or update your partner listing to inform visitors and Calgarians about your business, and inspire them to experience your offerings.

• Online events calendar: Feature your public events on our events calendar.

• Things to Do Co-Op Marketing Campaign: Join Tourism Calgary’s premier co-op marketing initiative to connect with engaged locals and visitors through high-impact paid placements.

• Brochure distribution: Distribute your brochures through the Tourism Calgary hub at the base of the Calgary Tower.

We leverage our digital platforms and visitor information services to drive business for our partners. Through programs like the award-winning White Hat Academy, we ensure our network of more than 4,800 frontline ambassadors are equipped with the knowledge, tools and resources needed to accurately promote your business to Calgarians and future visitors.

• Industry newsletters and updates: Stay up-to-date on the latest news impacting Calgary's tourism industry, and be the first to know about tools, resources, funding avenues, and marketing opportunities available to your business. Keep your customers and frontline team up-to-date with upcoming events as shared in our communications Calgary Curated and the Ultimate Host Scoop.

• Frontline recognition and education:  Expand your knowledge of Calgary – and encourage your frontline staff to do the same - by gaining access to the FREE White Hat Academy - an award-winning, interactive online course. Celebrate your employees who go ‘above and beyond’ by nominating them in the annual Calgary White Hat Awards recognition program.

As industry advocates, we work alongside partners and stakeholders to make Calgary the ultimate host city. This includes evaluating opportunities that relate to the visitor economy, and lending our voice to issues that make a difference to our industry.

Joining Tourism Calgary as a partner means

• Partner directory: Connect and engage with 1,000+ Tourism Calgary partners and like-minded businesses in the community and tourism industry to develop B2B relations and opportunities for collaboration.

• Networking events:  Tourism Calgary hosts a variety of industry and corporate events for you to connect with fellow tourism professionals and build business relationships in the community.

As ultimate hosts, Tourism Calgary attracts, develops, promotes and activates festivals, sporting events, and conventions. These events generate significant economic impact and create awareness for Calgary.

• Referrals: Get the opportunity to win new business related to meetings, conventions, and events with referrals from our sales teams.

• Confidential events listing: As a partner you receive exclusive access to a quarterly report featuring upcoming meetings and conventions; sport, culture, major events; consumer and trade shows secured for our city and to be hosted in Calgary.

• Travel trade: Work with Tourism Calgary’s International Markets team to reach key tour operators, travel agents, and receptive tour operators. Learn how to become export ready and attract an international audience.