White Hat Academy
The White Hat Academy is a free, first of its kind, learning program that uses online modules and experiential learning to provide visitor-facing members of Calgary’s tourism industry with the knowledge tools and resources they need to be ultimate hosts. Your team will gain knowledge and speak confidently about Calgary experiences, enhance their customer service skills, and develop tools to create an exceptional guest experience.
What to Expect
This self-paced online learning program, developed with industry leaders, provides engaging and interactive learning through unique stories about Calgary, insider tips, quizzes, activities, and more!
The White Hat Academy is comprised of 4 core courses: (1) Calgary’s Brand, (2) Calgary Knowledge, (3) Ultimate Host Service, and (4) Tools & Resources.
Recertification
We are committed to keeping our frontline ambassadors in the loop on all the exciting developments happening in our city. To support our graduates in staying current, we are pleased to offer a re-certification by summer 2025.
This short and interactive 30-minute recertification brings previous graduates up to speed so they can continue to be an inspiring voice for Calgary.
Why complete the White Hat Academy or recertify?
It's free! This online training program can be taken at your own pace
Enhance your knowledge of Calgary's exceptional experiences, restaurants, and attractions, and gain more confidence making recommendations to visitors and locals
Sharpen your customer service skills and learn what makes an exceptional guest experience
Access tools and resources you need to inform and inspire visitors and Calgarians
Perks and Benefits:
Earn your Ultimate Host Certificate of Achievement
Receive an Ultimate Host lapel pin in the mail that you can wear with pride
Stay connected with special invitations, such as the Taste the Neighborhood Series or Frontline Experience Pass (must qualify as visitor-facing)
Connect with our Frontline Engagement team to learn more:
Caren Kaufmann, Frontline & Visitor Engagement Specialist
[email protected]