Tourism Week highlights the importance of vaccines in supporting the reopening of the industry that employs 1 in 10 Canadians
Tourism Calgary and Calgary Chamber are encouraging vaccination uptake in an effort to get back to the experiences we miss.
“The tourism industry has been disproportionately affected by the pandemic and has a long road to recovery ahead,” says Cindy Ady, CEO, Tourism Calgary. “Vaccination uptake is key to that recovery, which is why we’re using this opportunity to highlight that the return to the experiences our industry delivers – at restaurants, attractions, hotels, live sports, live music and more – all require us to be vaccinated.”
In 2019, the tourism industry contributed over $2.5 billion to Calgary’s economy. Last year, visitor spending dropped 59 per cent to $764 million. In a positive signal for recovery, Destination Canada research indicates that 80 per cent of Canadians intend to travel once restrictions have lifted.
“We are a strong, resilient and innovative industry. I know that with vaccinations, Calgary will be ready to deliver safe and memorable experiences for Calgarians and visitors when it’s prudent for us to reopen and invite guests again,” says Ady.
Throughout the COVID-19 pandemic, Tourism Calgary has worked with industry, orders of government, and strategic partners to support tourism-related businesses, including encouraging local exploration. Tourism Calgary developed a strategic framework to support the local industry’s recovery, including resources for businesses, and for Calgarians to know which businesses and attractions are re-opening.