Frontline Programs

Kensington Calgary
Kensington Calgary

Frontline Programs

As ultimate hosts, Tourism Calgary works with over 4,800 visitor-facing employees – also known as frontline ambassadors - to ensure visitors to Calgary have shareable, memorable experiences in our city.

To support these ambassadors, Tourism Calgary offers a variety of destination learning programs and tools that insure they are well informed about Calgary’s year-round offerings and capable of referring tailored experiences to visitors.

To support visitors – both in-person and online – Tourism Calgary offers robust visitor counselling services through channels like the online chat on visitcalgary.com, Facebook Messenger, direct email support and more.

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Destination learning and engagement programs

  • White Hat Academy: A free, multi-level learning program that blends online courses with experiential elements to provide visitor-facing employees in Calgary’s tourism industry with the knowledge, tools and resources they need to be ultimate hosts. Watch the video below for more details.
  • Digital Discover Calgary Deals Pass: A FREE digital resource that offers savings and deals at local attractions, restaurants, tours, and more. Accessible through any web browser, this pass is designed to help Calgarians, visitors, and event or conference attendees explore the best of Calgary. Learn more or order free promotional collateral by emailing info@tourismcalgary.com
  • Ultimate Host Scoop Newsletter: Designed for visitor-facing employees in Calgary's tourism industry to stay informed on all the latest news on restaurants, attractions, events, hot deals, and conferences coming to our city. By subscribing to this newsletter, recipients will also receive updates on tourism & hospitality resources and professional development opportunities to help build their skills as an ultimate host for our city.
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White Hat Academy

The White Hat Academy is a free, first of its kind, learning program that uses online modules and experiential learning to provide visitor-facing members of Calgary’s tourism industry with the knowledge tools and resources they need to be ultimate hosts.

Developed with industry, the online component of the White Hat Academy promotes learning through over 850 images, 300 stories about Calgary’s unique experiences, 160 insider tips for experiencing the best of Calgary, 20 quizzes and interactive activities and much more.

Knowing that Calgary’s tourism industry continues to grow and evolve, Tourism Calgary is committed to keeping this program fresh and to ensuring the tourism industry is aware of changes and new things to see-and-do. To stay apprised of industry changes and maintain their certification, graduates will be asked to complete an annual re-certification course.

White Hat Academy Calgary

 

 Why complete the White Hat Academy?

  • Enhance your knowledge of Calgary’s exceptional experiences, restaurants and attractions and gain more confidence making recommendations to visitors and locals
  • Access tools and resources you need to inform and inspire visitors and Calgarians
  • Connect with fellow members of Calgary’s growing tourism industry
  • Enjoy special recognition and incentives for your efforts

Resources:

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