National Music Centre Celebrates Gift of Giving with Free Admission to Studio Bell, Courtesy of ATB

National Music Centre Celebrates Gift of Giving with Free Admission to Studio Bell, Courtesy of ATB
National Music Centre Celebrates Gift of Giving with Free Admission to Studio Bell, Courtesy of ATB
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National Music Centre Celebrates Gift of Giving with Free Admission to Studio Bell, Courtesy of ATB

Starts November 14th, 2020
Recurring daily
Ends December 31st, 2020


The National Music Centre (NMC) will celebrate the gift of giving and the local Calgary community with free weekends, courtesy of ATB, from November 14 to December 31.

Free timed-tickets must be reserved in advance at Those without prebooked tickets may not be admitted based on capacity limitations, and late arrivals may not be guaranteed entry.

Guests will also be able to see the updated Speak Up exhibition, celebrating 13 powerful Indigenous
voice in music; along with the newly redesigned Canadian Music Hall of Fame gallery, featuring
musical instruments and memorabilia from 2020 inductee, Jann Arden. A new Community Storytellers
exhibition will also open in 2020. Stay tuned for more details on the exhibit in the coming weeks.

As a registered charity, the National Music Centre will be encouraging music fans to leave a pay-what-you-can donation online or in-person to support NMC’s operations and programs and a nonperishable food item that will be donated to the Calgary Food Bank.

The National Music Centre will continue to follow all health and safety protocols set by Alberta Health Services to limit the spread of COVID-19. Visitors are asked to please follow these guidelines:

- Do not visit Studio Bell if you are exhibiting symptoms related to COVID-19 or are feeling unwell.

- Mask up! The City of Calgary’s mask bylaw requires the public to wear face coverings in all indoor
spaces. Entry will not be permitted to those without a face mask.

- Make use of the hand sanitizer stations and handwashing facilities located throughout Studio Bell.

- Practice social distancing, continue to move through the building, and avoid crowding around

- Follow all posted directional or instructional signage.

Visitors to Studio Bell can expect a safe, self-guided experience that takes you through the story of
music in Canada, awe-striking architecture inspired by our local landscape, and rotating roaming
performances. Make sure to stop at the NMC Gift Shop for an array of items, and revolving pop-up
shops featuring local artisans and their wares—find unique gifts and support local this holiday season!

“We know that the holiday season can be a challenge both for our financial and mental wellness. That’s true this year more than ever,” said Chris Turchansky, Chief Experience Officer at ATB Financial. “At ATB, we hope providing free admission to safely enjoy Studio Bell will mean more people can experience one of the most uplifting and culturally vibrant places in Calgary.”

“As families and friends are finding ways to safely gather over the holidays, we want to welcome them back to Studio Bell to connect through music,” said Andrew Mosker, President and CEO of NMC. “We have seen how music has played such an important role in bringing happiness, comfort, and healing to so many over the past eight months, and we are eager to share NMC’s offerings so that we can help re-build our community here in Calgary and beyond.” Alongside the free weekends, NMC will also kick off its annual holiday fundraising campaign. Visitors are encouraged to consider supporting NMC’s charitable efforts by giving in the following ways:

• Leave a one-time donation online at or when visiting Studio Bell inperson
over the holidays.
• Become a monthly donor at and be the steady rhythm that keeps NMC
on beat.
• Buy or renew an NMC Membership at 50% off between November 14 to December 31. Become
a member at
• Visit the NMC Gift Shop online at or in-person to shop locally made musicinspired
gifts. Starting on Black Friday through to Cyber Monday (from November 27-30), the
online NMC Gift Shop will be offering 20% off all merchandise, so you can get a head start on
your holiday shopping.
• Purchase a custom-designed Legacy Vinyl at record and be visible to
all who visit Studio Bell over the next 10 years.

NMC is a non-governmental, non-profit registered charitable organization that relies on earned revenue and donations to keep sharing and developing Canada’s national music story from our home base in Calgary, Alberta. By supporting NMC’s charitable efforts, you are helping to ensure a sustainable future for National Music Centre and its programs that bring people together through the power and spirit of music. About Studio Bell, home of the National Music Centre Studio Bell, home of the National Music Centre (NMC), is much more than a museum. A registered charity and national catalyst for discovery, innovation and renewal through music, NMC is preserving and celebrating Canada’s music story inside its home at Studio Bell in Calgary’s East Village. With programming that includes on-site and outreach education programs, performances, artist incubation and exhibitions, NMC is inspiring a new generation of music lovers. For more information, please visit Or to check out exclusive content for free, visit

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