In 2019, Red Bull Canada and Tourism Calgary partnered with the Wild Rose Motocross Association to expand the locally popular event called "Rocks and Logs" and create Red Bull Outliers. This thrilling and high-adrenaline event has garnered increasing excitement year after year, attracting over 250 professional and amateur athletes.
Red Bull Outliers has been held in iconic locations throughout Calgary, such as Eau Claire Market in 2019 and Olympic Plaza, located in the heart of downtown Calgary, in 2022. This event offers a truly unique experience, featuring action-packed entertainment and intense head-to-head motocross competitions. With the support of Tourism Calgary, Red Bull Outliers attained the prestigious FIM Hard Enduro World Super Series status in 2022, elevating its profile and reputation within the motocross community.
In 2019, the economic impact of Red Bull Outliers was estimated to be $1.6 million, demonstrating its significance in driving local economic growth and tourism.