2019 Tourism Calgary Town Hall

Calgary Skyline
Calgary Skyline

2019 Tourism Calgary Town Hall

On December 3, 2019, Tourism Calgary hosted two Town Hall sessions to share an industry update and 2020 strategies, including brand, marketing and sales plans.

Calgary Central Public Library

Tourism industry update

Calgary's tourism industry has a lot to look forward to in the short- and long-terms, and Tourism Calgary remains committed to marketing, selling, hosting, advocating and activating on behalf of its partners and stakeholders.

In 2019, the industry saw a positive return on its efforts with year-over-year growth, 11 consecutive months of increased hotel room demand and record highs for hotel rooms sold between July and September.

Eager to Share brand launch

Eager to Share creative brand platform launch

Over the past three years, Tourism Calgary has taken on the challenge of working with its partners and stakeholders to articulate and emotionalize Calgary's unique personality. After years of research, engagement, collaboration and creativity, Calgary's new creative destination brand platform was launched at the 2019 Town Hall. View the Eager to Share materials presented at the Town Hall below. 

Tourism Calgary Roaming Team

Marketing update

In 2017, a new three-year marketing strategy was launched in alignment with Tourism Calgary's 2018-2020 strategic plan. Core marketing programs were built and launched in 2018, then further refined throughout 2019. In the final year of the plan, marketing efforts are focused on amplifying initiatives that have been the most successful, while adapting to the changing tourism landscape.

FINA Diving Grand Prix Calgary

Sport, Culture & Major Events sales update

In 2019, Tourism Calgary supported 68 sport, cultural and major events in our city including the Canadian Country Music Awards and the Grey Cup Festival and Championship Game. For 2020, efforts are focused on bringing more events to the city, adding to Calgary's robust event calendar and on enhancing attendees' event experiences.

Society of Petroleum Engineers Calgary

Meetings & Conventions sales update