Calgary continuing to work towards hosting X Games beginning in 2021
X Games are projected to inject $75 million to Calgary’s economy annually
Oct. 27, 2019 - Earlier this year, Calgary secured the rights to host X Games – a globally-recognized youth lifestyle, music and action sports festival – for a minimum three-year commitment. Diligent work continues to bring this exciting event to our city beginning in 2021.
It has been critically important to the many partners involved that the complexities and timelines of hosting this high-profile event are considered and in the best interests of our city and province.
“Hosting X Games in Calgary beginning in 2021 offers all partners the time necessary to prepare to host and share our city and venues with a global audience,” says Carson Ackroyd, Senior Vice President, Sales, Tourism Calgary. “It also allows us to continue to work with key stakeholders, including the Government of Alberta to ensure the economic benefits of this significant event are realized.”
“Being the first Canadian city to host this energetic, multi-faceted and city-wide event will be a game- changer for Calgary,” says Ackroyd. “This caliber of event reinforces Calgary’s commitment to be a winter sport city and to create opportunities for local youth to experience elite-level competition.”
X Games Calgary will activate and energize the entire city with top Canadian music talent, family-focused sport and cultural activities and Calgary artists and winter sport athletes showcasing their talents. It is estimated that hosting X Games will contribute $75 million annually to Calgary’s economy, with 75,000 annual spectators, including 10,000 out-of-region visitors.
About X Games
Since its inception in 1995, ESPN’s X Games have become the leading action sports and music festival, spotlighting the world’s best action sports athletes in BMX, Skateboard and Moto X at the X Games; and Skiing, Snowboard and Snowmobile at the winter version of the X Games against the backdrop of each individual host city.
Beginning in 2013, X Games evolved from an action sports competition into one of the most complete youth culture experiences available with an enhanced sport, music, gaming and festival lineup. With relevance to contemporary youth around the world, this expansion highlighted new locations and enhanced cultural and digital elements around the world. Complementing the sports with the world’s top musical performers, X Games Music has featured performances by world-class artists including Metallica, Kanye West, Tiesto, Nicki Minaj, Macklemore and many more.
Over the past two decades, the X Games has successfully organized action sports events, qualifiers and demonstrations around the globe in countries including Australia, Brazil, Germany, Spain, France, Canada, China, Japan, Korea, Malaysia, Mexico, Norway, Singapore, Taiwan, Philippines and UAE.
About Tourism Calgary
Tourism Calgary is the official destination marketing and development organization for Calgary's tourism industry. For more than 50 years, the organization’s primary purpose has been to promote Calgary and area as the destination of choice for travellers.
With a vision of making Calgary the ultimate host city, Tourism Calgary markets the city locally, nationally and internationally and advocates for its ongoing development as a destination. The organization hosts and attracts visitors and events and activates the city by fostering the growth of shareable, memorable experiences. Calgary’s tourism industry contributes approximately $2 billion in visitor spending by over 7.7 million visitors annually.