Winter Campaign 2026-27 Deals Submission
Calgary: Your Basecamp for Winter Adventure
Tourism Calgary is launching our Winter 2026–27 marketing campaign to inspire travellers in Toronto and Vancouver to book a winter trip to Calgary. The creative territory positions Calgary as the basecamp for urban adventure. A city where guests can spend their days chasing mountain adventure (Nordic skiing, tubing, ice biking, the Rockies just a short drive away) and their nights immersed in downtown culture: award-winning restaurants, nightlife, festivals like Chinook Blast, and the northern lights beyond the city limits. This campaign builds on the momentum of Colours of Calgary and is designed to drive vacation bookings for winter '26–'27.
Hotel partner offers are a key conversion tool in this campaign and they turn inspiration into a booked stay.
Why Hotel Offers Are Important
Our target audience is not yet highly familiar with Calgary as a winter destination. The campaign's job is to build desire; a strong hotel offer is what turns that desire into a booking. Travellers need a clear, compelling reason to choose Calgary over another winter getaway and to choose your property as their basecamp for the trip.
We're looking for offers that reinforce the "basecamp" positioning: a comfortable, well-located home base that makes it effortless to move between downtown culture and nearby mountain adventure.
What Strong Offers Look Like
We encourage hotel partners to submit offers that are simple, valuable, and easy for travellers to understand. Examples include:
Basecamp packages — bundled rates that pair a stay with an adventure add-on (e.g., ice-skating rental, hockey tickets, guided downtown food or nightlife tour, Chinook Blast)
Multi-night incentives — reduced nightly rates or a free night for stays that support longer, exploration-driven trips (3+ nights)
Flexible, adventure-friendly logistics — early check-in/late check-out for early ski mornings, luggage storage for day-trippers heading to the mountains
Please note: Low-impact offers (e.g., small discounts or parking-only offers) are unlikely to influence booking decisions. The strongest offers give travellers a reason to say "that's worth building a trip around."
Submit Your Offer
We invite hotel partners to participate by submitting a winter package or offer.
Submission deadline: September 21, 2026