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National Tourism Week 2026

National Tourism Week 2026

Join us in celebrating the industry that makes Calgary shine.

Aerial view of the Bow River and Calgary skyline in spring.

National Tourism Week is an annual advocacy campaign led by the Tourism Industry Association of Canada (TIAC) that celebrates tourism's economic and cultural impact from coast to coast to coast. This April 20 to 24, we're bringing that celebration home to Calgary and we need your help to tell the story.

From hotels and attractions to restaurants, venues, festivals and events, Calgary's tourism industry is powered by partners like you. This is your moment to show up, speak up and celebrate what we've built together. Because tourism isn't just where we've been. It's a growing industry and an economic powerhouse for Calgary's future.

Highlights

10.5M visitors in 2025

Calgary's tourism story is growing year over year

$3.3B in visitor spending in 2025

Up from $2.9 billion the year before

84,000+ jobs supported by tourism

Full-time and seasonal employment across the city

Tourism is Calgary's #1 service export

A major driver of our city's economy and global reputation

Partner toolkit and resources

Girl holding her surfboard smiling on the bank of bow river

National Tourism Week toolkit

The full National Tourism Week toolkit with key messages, talking points and everything you need to tell Calgary's tourism story.

Social media captions

Ready-to-use captions written for your audience. Use them as-is or tailor them to your own voice.

Skyline view of Calgary at sunset, from Scotman's Hill on a summer night.

Graphics

Visual assets and stats cards to pair with your social posts throughout the week.

2 indigenous men dressed in traditional attire dancing

Flat sheet

A quick overview of Calgary's tourism impact with key stats for sharing with your team or audience.

Calgary Folk Festival Mainstage performance with huge crowd

TIAC national campaign

Learn more about the national campaign and access additional resources.

Tourism Calgary is proud to champion the businesses that help our city shine. Let's celebrate together.