Experience Development
See how Calgary is raising the bar with immersive and authentic visitor experiences.
Experiences are what stay with visitors long after they return home from their trip. Great experiences engage, educate, challenge, and even transform visitors. They are also a tool to extend visitor stays, create positive word of mouth, and extend seasonality.
Tourism Calgary works with industry to identify, develop and strengthen compelling, market-ready visitor experiences that showcase Calgary’s people, places, stories and Blue Sky City identity.
Calgary Blue Sky Experiences
In 2025, Tourism Calgary started the Experience Lab, using the Veneto Collaboratory Design Studio™ process. And in 2026, the first collection of Blue Sky Experiences officially launched.
Calgary Blue Sky Experiences are compelling, market-ready visitor experiences that go beyond something to see. They create meaningful opportunities for visitors to participate, connect, learn or gain unique access to something distinctly Calgary.
Develop an experience through the Blue Sky Experience Lab
The Blue Sky Experience Lab is Tourism Calgary's annual experience development program, helping businesses turn promising ideas into compelling market-ready visitor experiences. Experiences that successfully complete the Lab and meet Tourism Calgary's standards become part of the Calgary Blue Sky Experiences Collection.
Interested in participating in the Blue Sky Experience Lab?
The next intake of partners is September 2026.
