Tourism Calgary Earns International Industry Accreditation

August 15, 2017 – Tourism Calgary joins the ranks of internationally recognized destination marketing and development organizations by achieving the tourism industry’s highest level of recognition of organizational excellence – the Destination Marketing Accreditation seal from Destinations International. Destinations International is a global advocate for the tourism and travel industry serving destination marketing and development organizations in approximately 15 countries.

“This designation puts an official stamp on what we already know - that Tourism Calgary is a leader in our industry,” said Cindy Ady, CEO of Tourism Calgary. “We represent over 650 industry partners and are committed to the highest standards in destination development and marketing and increasing the economic impact of Calgary’s tourism economy.”

Achieving accreditation requires a destination marketing and development organization to successfully comply with over 90 standards related to governance, finance, human resources, sales, communications, destination development and research.

“The Destination Marketing Accreditation Program is a rigorous process that ensures the highest level of industry standards,” said Don Welsh, President and CEO of Destinations International. “By achieving this accreditation, Tourism Calgary has achieved a visible industry distinction showing quality and a commitment to best practices in destination marketing and management. We applaud their commitment to raise the bar for their community that will provide measurable benefits.”

 

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Media contact:
Cassandra McAuley
Director, Stakeholder Engagement & Destination Development
Tourism Calgary
403.835.0711 | cassandram@tourismcalgary.com

See the PDF here

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