For Immediate Release
March 15th, 2011



Pioneering co-operative tourism marketing campaign set to turn Calgarians into ambassadors.

Tourism Calgary is appealing to local pride! Calgary’s tourism industry, led by Tourism Calgary, is putting Calgarians at the centre of the conversation by encouraging all locals to share their greatest Calgary moments. Starting today, March 15, Calgarians will be asked to capture and share their biggest WOW tourism moments in Calgary. They will be invited to upload their photos on, and prizes will be awarded for some of the greatest images and stories.

It's Time to Capture WOW, Calgary!
It's Time to Capture WOW, Calgary!
Highlights / Key Facts:

- From March 15th – December 31st 2011 Calgarians are asked to capture and share their biggest WOW tourism moments in Calgary.

- Photos can be uploaded to and prizes will be awarded for some of the greatest images and stories.

- Tourism Calgary will also be giving bragging rights to locals with the best WOW experiences by using them in tactical marketing campaigns running in Saskatchewan, Alberta and British Columbia throughout 2011.

- Calgarians are also encouraged connect with their community and share their biggest WOW moments through social media via the Tourism Calgary Facebook page and Twitter using the hashtag #CaptureWOW.


“Travellers have been coming to Calgary for years to experience well-known attractions and icons such as the Calgary Stampede and the Rocky Mountains. We want to expand their perceptions of Calgary and show them we are a top leisure destination boasting world-class experiences, top-rated restaurants, diverse festivals, outdoor adventures amidst breathtaking views and some of the friendliest people anywhere. Everything Calgary offers combines to create a unique energy unlike any other city in the world.”

Randy Williams, Tourism Calgary President and CEO

“I am wowed by this wonderful city every single day. There are amazing vistas, breathtaking achievements and acts of kindness small and large all under the limitless Prairie sky. But every year, at the end of July, after the sun sets on a warm summer evening, I find myself sitting on a tarp on an island in the middle of the city and listening to amazing music at the Calgary Folk Music Festival. Then a beautiful parade of illuminated handmade lanterns wends its way through the crowd. They are held by children and adults, guiding us all home safely. It's at that moment when I am happiest to be in Calgary."

Naheed Nenshi, Mayor of Calgary

Watching the Grandstand Show during the Calgary Stampede on a hot night following a late afternoon shower. The rain is always a short passing moment, but with the humidity in the air the fireworks, the lighting and the sound at the Grandstand has an extra touch of spectacular!"

Dave Pierce, Composer & Producer

“Calgary has a growing number of ethnic restaurants, and my favourite thing to do on a Saturday afternoon is grab a quick bowl of Pho at The Lemongrass Grill and then stop at Community Natural Foods on the way home for some beautiful, organically grown produce and groceries so I can get creative in my kitchen or on my grill.” 

Duncan Ly, Chef at Chef’s Table at Kensington Riverside Inn and Hotel Arts

About Tourism Calgary:

Tourism Calgary is Calgary’s destination marketing organization.  Representing the tourism industry, and more than 540 members, Tourism Calgary brings the world to Calgary and Calgary to the world for meetings & conventions, leisure travel, and sport, culture and major events.  Tourism in Calgary annually contributes over $1.1 billion in economic impact to the local community. Tourism Calgary also acts as a liaison between tourism-related organizations and member hotels, restaurants, attractions and service providers, offering services like familiarization tours, site inspections, promotional materials and referral services.  

For More Information:

Get your own Capture WOW Media Toolkit  including banners, photos, logos, posters, desktop, plasma digital displays, and static banners.
Tourism Calgary

Stewart McDonough
Director, Communications