Research

Strategic Plan

Tourism Calgary’s 2016-2018 Strategic Plan is our organization’s road map for success.

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Marketing Plan

Tourism Calgary’s Strategic Marketing Plan is designed to expand the Calgary brand, drive visitation and maximize ROI.

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Annual Reports

A review of Calgary’s visitor economy and Tourism Calgary’s efforts to bring more people to Calgary for memorable experiences.

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Quarterly Reports

A quarterly review of Calgary’s tourism industry and Tourism Calgary activities, campaigns, sales and key performance indicators.

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Market Research

A look at Calgary’s tourism industry including visitor volume and spending, economic impact, facts and figures.

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