Announcement: Tourism Calgary Confirms Jeff Hessel as Vice President of Marketing
Calgary, July 3, 2014 - Tourism Calgary is proud to announce Jeff Hessel has accepted the permanent role as Vice President of Marketing. Jeff started with Tourism Calgary as Director of Marketing in January of 2011 and has been acting as Interim Vice President of Marketing since November 2013.
“Jeff is a valued member of the Tourism Calgary team,” says Cindy Ady, Interim CEO. “In his nearly four years with the organization he’s earned the trust and respect of industry partners, key stakeholders and Tourism Calgary colleagues. We’re proud of his work and pleased that he’s accepted the permanent role of Vice President of Marketing.”
During his tenure with Tourism Calgary, Jeff has played a leadership role in many significant strategies and campaigns. Those he’s most proud of include:
o The award winning Doors Open post-flood campaign;
o Tourism cooperative annual campaign;
o Tourism Calgary’s 2014 marketing strategy;
o The current “Right Here” advertising platform;
o The recent White Hat campaign in Toronto.
“I’m very excited to be leading the marketing team at Tourism Calgary,” says Jeff. “This is such an exciting time for our city and that makes this one of the best roles a marketer could hope for. I’m extremely proud of the talented team of tourism marketing professionals here at Tourism Calgary and I know we’re all excited to continue showcasing Calgary to the world.”
Jeff has over 15 years of marketing experience in Calgary’s tourism industry. He served as Director of Marketing with TELUS Spark (formerly TELUS World of Science – Calgary) for 12 years, has contributed to the Calgary Attractions Committee in various capacities for 15 years, and was a member of Travel Alberta’s Tourism Destination Region board. Jeff is also an active community participant, volunteering his time on various community boards and committees.